Our Story
Humble Beginnings to a Growth Powerhouse
In 1948, our founder, Sheikh Ahmed Saeed Basamh, began his journey from a store employee to a visionary entrepreneur. Together with his brothers and sons, he established Basamh Trading Company (BTC) a trusted distributor that soon became a household name. Through integrity, dedication, and long-term partnerships, BTC secured exclusive distribution agreements with global leaders such as Nestlé, General Mills, and S.C. Johnson, laying the foundation for manufacturing joint ventures that strengthened our market presence.
With that same entrepreneurial spirit, the Goody brand was born one of the first to introduce quality food products like mayonnaise and peanut butter to Saudi homes. For over 50 years, Goody has remained a market leader across multiple categories, becoming one of the most chosen and trusted household brands in the Kingdom.
Driven by the same passion for progress, Specialized Food Services (SFS) emerged as one of our fastest-growing companies. What began as a catering department has evolved into a full-fledged food solutions provider, serving hotels, restaurants, and cafés nationwide with high-quality products and tailored expertise that bring value to every table.
In 2018, a new chapter began with the creation of Basamh Group. This united our companies under one vision to become a growth powerhouse. Through strategic guidance, shared resources, and strong synergies across subsidiaries, Basamh Group drives innovation. It enables people and companies to pioneer breakthrough practices.
As part of this continuous evolution, Thokoman Foods became an integral entity within the Basamh Group in 2023, marking a new milestone in its remarkable journey. The integration reflects a strategic alignment of shared values, vision, and excellence, reinforcing Basamh Group’s commitment to building a stronger global presence. With Basamh Group’s legacy of leadership and its expansive reach, Thokoman Foods is now positioned to extend its footprint across the African market, unlocking new opportunities for sustainable growth and innovation.
The Basamh Group story is a testament to the power of growth through people. From the humble beginnings of one man’s vision to a thriving ecosystem built on excellence, partnership, and family spirit, we continue to shape the future with a passionate and fearless team, always exploring new possibilities and redefining what’s next.
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Founded by Ahmed Saeed Basamh
1948 - 1954
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Exclusive Distribution Agreements
1955 - 1976
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Multinational Brands Partnership
1977 - 1988
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Joint Venture for Local Production
1989 - 1998
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Pioneering FMCG Market
1999 - 2017
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Pioneering FMCG Market
2018-Present
Our Vision
To be the best-in-class ecosystem in MEA that pioneers breakthrough practices to enable the growth of our people and companies
Our Purpose
We exist to enable home-grown successes that inspire generations of future leaders
Our Values
These values shape our identity and guide us as we navigate challenges, seize opportunities, and evolve as an organization.
True Ownership
We believe we are accountable for our business by treating it as our own.
Passion for Growth
We believe in working with passion
and delivering excellence in
whatever we do.
Transparency
We believe in building long-lasting relationships built through trust
and integrity.
Family Spirit
We believe in being ambassadors of the group, living its values whether we are inside or outside it.
75 Years of Growth
75 years. It’s one impressively long journey
And journeys this long are not for travelers
They’re taken by pioneers
A family of pioneers.
Out there, it’s all about business;
numbers, profits, balance sheets, and route-to-market strategies
But it’s different in here
In here, people come before profits.
Sure, we source and deliver, stock and shelve, market and sell
but you know what we truly wake up for every morning?
For the simple joy of knowing that
every single day we’re making it possible for several families out there
to create moments that matter in their homes, for their families.
We are more than just distributors or marketeers.
We are disrupters; we are the ones who push back the horizons,
And this is the journey we’re on:
never settling, constantly evolving and continuously growing.
Perhaps that’s why 75 years doesn’t really seem long to us.
In our relentless quest for growth, it feels like we’re just getting started
Here’s to another 75 years of moving future forward -
of dreaming bigger, scaling higher and delivering more, together.