Our Story
Growing People & Companies
Nearly a century ago, a humble venture emerged as Ahmed Saeed Basamh paved the road to our current legacy.
With over 75 years in the Saudi market, driven by the same passion for innovation, we embarked on a journey
to inspire future generations with our unified desire to grow people and companies.

Our Companies
Driven by Our Passion to Innovate
Basamh Group fosters an exceptional ecosystem of companies dedicated to delivering groundbreaking innovations
within the realms of both food and non-food industries.
BTC has been enhancing everyday lives with household necessities for over 75 years. It quickly became a trusted distributor for market-leading brands, fostering multi-decade-long exclusive distribution agreements with General Mills and S.C. Johnson, as well as manufacturing joint ventures.

Specialized Food Services (SFS), part of the strong BTC heritage, is the Group’s distribution arm to HoReCa channels and one of the leaders in the food service industry in Saudi Arabia. SFS aims to continuously serve customers with solutions, expertise, and Chefmanship that will allow them to better serve their consumers.

Starting with a vision of bringing quality food to people’s tables, Goody has since been constantly innovating and leading the food culture in the Kingdom. As one of the first to provide quality and localized regional blended products like mayonnaise and peanut butter to the country, it continues to be an innovation-driven company that delivers delicious amazement through new experiences and healthier options. GoodyCo now continues to launch more brands, such as Treva, Cofique, and more.

Mr. Saeed Ahmed Basamh saw an opportunity to expand the business and range of quality products to South Africa and Sub-Saharan Africa. Since its acquisition in 2009, Thokoman Foods SA has transformed itself into a best-in-class manufacturer of peanut butter, with a world-class product, packaging, and manufacturing facility. It is delighting consumers with its products not only in South Africa but in several countries around the world.
Our Corporate Cause
Inspiring Future Generations of Leaders
With our incubation lab and community programs, Basamh Group invests not only in today but in the sustainable
growth of the youth and start-up businesses.
Our People
Nurturing a Growth Culture
We foster a growth culture and are proud to be recognized as an employer of choice. Our collaborative culture enables
our people to leverage each other’s strengths, spark creativity, and fuel breakthrough thinking.
What's New
Stay Up to Date with our Latest News

Laying the Foundation for the Future with BTC Warehouse Groundbreaking
Basamh Group, through its subsidiary Basamh Trading Company (BTC), is embarking on a landmark initiative to design and build state-of-the-art warehouses in Jeddah and Riyadh. More than a physical expansion, this is a strategic investment in competitiveness, agility, and long-term readiness. These facilities will enable greater control, innovation, and scalability, allowing us to better serve our principals through more reliable distribution and faster market access.

Goody Ranks as a Top 4 Most Chosen Brand in Saudi Arabia
Goody has been ranked the #4 Most Chosen Food Brand in Saudi Arabia according to Kantar Brand Footprint 2025. This is a testament to the trust and loyalty of millions of families. Thank you for making us a part of your homes and stories. Your trust inspires us to uphold the highest standards of quality and keep providing you with innovative products you will love.

SFS Welcomes Its New Managing Director
SFS is pleased to welcome Hussain Redwan as its new Managing Director. With over 18 years of experience in Food Services, FMCG, and retail, Hussain brings deep expertise in strategic and commercial management. Hussain also embodies a collaborative, people-first leadership style that aligns closely with Basamh Group’s values and vision. We look forward to Hussain’s leadership as he guides SFS toward its vision of becoming the leading food service company in Saudi Arabia.