Basamh Group News
Goody Break Pops Redefines Snacking Moments
The launch of Goody Break Pops marks a strategic step for GoodyCo in expanding into new snacking occasions. Building on its popcorn equity, the brand introduces a ready-to-eat mushroom popcorn range in six flavors, designed for convenience and everyday enjoyment. The distinctive can format enhances both shelf presence and user experience. This move reflects a focused effort to stay closer to evolving consumer needs, unlock new growth opportunities, and strengthen Goody’s position in the snacking category.
Closer to Home with Goody This Ramadan
This Ramadan, Goody highlighted a growing reality: a younger generation living away from home, missing the feeling of Ramadan with family. Through its campaign, Goody shared their stories with a simple message of bringing them closer to home. Through familiar products, easy-to-follow recipes via QR codes, and a community Iftar in Riyadh, Goody helped recreate Ramadan moments of comfort and connection. With Goody, we continue to bring the taste and feeling of home closer, wherever you are.
Introducing Thokoman Squeezy: Expanding Relevance Through Format Innovation
Thokoman Foods introduces Thokoman Squeezy to meet evolving consumer needs. This launch reflects a shift toward format innovation, addressing demand for convenience, ease of use, and on-the-go consumption. The new format enables broader usage occasions, supports increased frequency, and strengthens category relevance by fitting more naturally into everyday routines across key consumer segments.
Sphere: Enabling an AI-First Future for Basamh Group
Basamh Group has launched Sphere, a unified data and AI platform designed to enable faster, more accurate decision-making. By integrating data across all operations into a single source of truth, Sphere enhances visibility, strengthens insights, and supports agile responses. It marks a key step in our digital transformation, enabling smarter execution and delivering greater value to partners.