

Goody Ranks as a Top 4 Most Chosen Brand in Saudi Arabia
Goody has been ranked the #4 Most Chosen Food Brand in Saudi Arabia according to Kantar Brand Footprint 2025. This is a testament to the trust and loyalty of millions of families. Thank you for making us a part of your homes and stories. Your trust inspires us to uphold the highest standards of quality and keep providing you with innovative products you will love.

Small Size, Big Growth With the 125g Tub Advantage
At Thokoman Foods, growth is about meaningful connections. Our new 125g Peanut Butter tub brings affordability and access to South Africa’s vibrant informal economy. By supporting Spaza shops, trusted community hubs, we become part of daily life. This launch is more than expansion, it’s about trust, loyalty, and laying the foundation for sustainable growth at the grassroots.

SFS Welcomes Its New Managing Director
SFS is pleased to welcome Hussain Redwan as its new Managing Director. With over 18 years of experience in Food Services, FMCG, and retail, Hussain brings deep expertise in strategic and commercial management. Hussain also embodies a collaborative, people-first leadership style that aligns closely with Basamh Group’s values and vision. We look forward to Hussain’s leadership as he guides SFS toward its vision of becoming the leading food service company in Saudi Arabia.

Basamh Group Launches GoComet: A Leap Forward in Supply Chain Transformation
Basamh Group is proud to launch GoComet, a next-gen AI platform transforming our logistics and clearance management. GoComet is the first step in our supply chain digital transformation journey, designed to create a smarter, faster, and more connected process. By digitizing processes and providing real-time visibility, significantly enhances efficiency and accuracy while optimizing costs.