Basamh Group News
Strengthening Partnership with Marico
Basamh Trading Company (BTC) recently welcomed Mr. Saugata Gupta, Global CEO of Marico, for a strategic visit. The meeting reinforced our strong partnership, inspiring dialogue on shared goals, future collaboration, and a roadmap for sustainable growth rooted in trust.
A Strong Commitment to Quality with Thokoman Foods
The Thokoman Foods team witnessed the peanut harvest behind Thokoman Peanut Butter. Every step was taken with care, discipline, and pride. It’s a powerful reminder that true quality comes from doing things right, always. It is a simple, lasting example of our commitment to excellence.
Goody Recognized as Biggest Mover in Ipsos 2025 Most Influential Brands
Goody’s rise from #50 to #34 in the 2025 Ipsos Most Influential Brands ranking reflects its deep connection to consumer needs. Driven by purposeful innovation, insight, and a dedicated team, this milestone celebrates a brand rooted in relevance, trust, and a commitment to making meaningful food experiences.
SFS & Farm Frites Build Culinary Excellence Together
SFS partners with Farm Frites, a global leader in quality potato products, to strengthen connections within KSA’s culinary community. Leading a roadshow across key regions, SFS showcased Farm Frites’ versatile products to over 200 chefs and foodservice professionals, delivering exceptional food experiences together.