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Basamh Group News

Laying the Foundation for the Future with BTC Warehouse Groundbreaking
Laying the Foundation for the Future with BTC Warehouse Groundbreaking
By Samir Mahmood | 23/08/2025
Basamh Group, through its subsidiary Basamh Trading Company (BTC), is embarking on a landmark initiative to design and build state-of-the-art warehouses in Jeddah and Riyadh. More than a physical expansion, this is a strategic investment in competitiveness, agility, and long-term readiness. These facilities will enable greater control, innovation, and scalability, allowing us to better serve our principals through more reliable distribution and faster market access.
65 Years of Building Brands Together with General Mills

65 Years of Building Brands Together with General Mills

By Mohammed Farooq | 01/12/2025

Basamh Trading Company (BTC) recently had the privilege of hosting the General Mills leadership team at our headquarters in Jeddah, as we marked an important milestone of 65 years of partnership between Basamh Group and General Mills in the Saudi market.

Building a Leadership Engine for Basamh Group’s Next Chapter

Building a Leadership Engine for Basamh Group’s Next Chapter

By Adil Alsalmi | 06/12/2025

The evolving FMCG landscape demands leaders who are adaptable, strategic, and deeply connected to customer and market reality. At Basamh Group, we have responded by redesigning how leadership is defined, nurtured, and accelerated across our companies.

Thokoman Foods Launches Negotiations Academy

Thokoman Foods Launches Negotiations Academy

By Boipelo Qwemesha | 17/10/2025

Thokoman Foods has launched its Negotiations Academy in partnership with global experts Soufyen Ammar and Badr Zemmama, reinforcing its commitment to building world-class commercial capabilities.

Small Size, Big Growth With the 125g Tub Advantage

Small Size, Big Growth With the 125g Tub Advantage

By David Sieff | 11/09/2025

At Thokoman Foods, growth is about meaningful connections. Our new 125g Peanut Butter tub brings affordability and access to South Africa’s vibrant informal economy. By supporting Spaza shops, trusted community hubs, we become part of daily life. This launch is more than expansion, it’s about trust, loyalty, and laying the foundation for sustainable growth at the grassroots.