Basamh Group News
Basamh Group Opens New Riyadh Office
Basamh Group’s new Riyadh office is an important step in strengthening our presence in the capital. More than a new workplace, it brings us closer to customers, partners, talent, and new opportunities. It gives us a stronger base to build relationships, respond faster to the market, and support future growth. It also reflects our continued commitment to investing in Riyadh and building a stronger future for the Group.
SFS Welcomes St Michel to Its Portfolio
SFS has expanded its portfolio through a new partnership with St Michel Biscuiterie Familiale, bringing more than 120 years of French baking heritage to customers in Saudi Arabia. Known for its cakes, biscuits, pastries, and convenient professional solutions, St Michel adds new possibilities for the foodservice sector. The partnership reflects SFS’s commitment to offering high-quality, relevant solutions that respond to evolving customer needs while creating greater choice, consistency, and value across the market.
GCS Connects with Riyadh’s F&B Community
GCS participated in the Time Out Riyadh Awards to connect directly with the Kingdom’s growing F&B community and showcase the relevance of its portfolio. Through an Italian-inspired activation, guests experienced creative foodservice applications using GCS products. The event strengthened relationships with chefs, operators, and decision-makers, generated qualified business opportunities, and reinforced GCS’s focus on being closer to the market, its customers, and the occasions where its products create value.
Homegrown Pride
Basamh Group marked Saudi National Day by celebrating the Kingdom’s evolving story, growing ambitions and strong sense of community. The celebration came to life through a National Day video and a two-day bazaar at Jeddah HQ, bringing together employees, families and local businesses. By showcasing homegrown products and Saudi entrepreneurs, the occasion reflected our pride in the Kingdom and our commitment to supporting the people and communities contributing to its continued growth.