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Basamh Group News

Laying the Foundation for the Future with BTC Warehouse Groundbreaking
Laying the Foundation for the Future with BTC Warehouse Groundbreaking
By Samir Mahmood | 23/08/2025
Basamh Group, through its subsidiary Basamh Trading Company (BTC), is embarking on a landmark initiative to design and build state-of-the-art warehouses in Jeddah and Riyadh. More than a physical expansion, this is a strategic investment in competitiveness, agility, and long-term readiness. These facilities will enable greater control, innovation, and scalability, allowing us to better serve our principals through more reliable distribution and faster market access.
Innovation with Purpose

Innovation with Purpose

By By Samerah Nassier | 27/12/2024

At GoodyCo, innovation never pauses. We’re constantly exploring new ideas, listening to consumers, and re-imagining everyday favorites with always with one goal in mind: creating products that genuinely make life easier, tastier, and more enjoyable.

SFS & GCS Participate in Saudi HORECA 2025

SFS & GCS Participate in Saudi HORECA 2025

By By Mohammed Lingga | 20/12/2025

Led by SFS and GCS, Basamh Group participated in the Saudi HORECA 2025 Exhibition, the Kingdom’s largest international food, beverage, and hospitality exhibition. The platform provided an opportunity to strengthen Basamh Group’s presence as a trusted, end-to-end food-service partner, engaging with industry stakeholders and reinforcing our long-term commitment to the food-service sector.

65 Years of Building Brands Together with General Mills

65 Years of Building Brands Together with General Mills

By Mohammed Farooq | 01/12/2025

Basamh Trading Company (BTC) recently had the privilege of hosting the General Mills leadership team at our headquarters in Jeddah, as we marked an important milestone of 65 years of partnership between Basamh Group and General Mills in the Saudi market.

Building a Leadership Engine for Basamh Group’s Next Chapter

Building a Leadership Engine for Basamh Group’s Next Chapter

By Adil Alsalmi | 06/12/2025

The evolving FMCG landscape demands leaders who are adaptable, strategic, and deeply connected to customer and market reality. At Basamh Group, we have responded by redesigning how leadership is defined, nurtured, and accelerated across our companies.