Innovation with Purpose
At GoodyCo, innovation never pauses. We’re constantly exploring new ideas, listening to consumers, and re-imagining everyday favorites with always with one goal in mind: creating products that genuinely make life easier, tastier, and more enjoyable.
SFS & GCS Participate in Saudi HORECA 2025
Led by SFS and GCS, Basamh Group participated in the Saudi HORECA 2025 Exhibition, the Kingdom’s largest international food, beverage, and hospitality exhibition. The platform provided an opportunity to strengthen Basamh Group’s presence as a trusted, end-to-end food-service partner, engaging with industry stakeholders and reinforcing our long-term commitment to the food-service sector.
65 Years of Building Brands Together with General Mills
Basamh Trading Company (BTC) recently had the privilege of hosting the General Mills leadership team at our headquarters in Jeddah, as we marked an important milestone of 65 years of partnership between Basamh Group and General Mills in the Saudi market.
Building a Leadership Engine for Basamh Group’s Next Chapter
The evolving FMCG landscape demands leaders who are adaptable, strategic, and deeply connected to customer and market reality. At Basamh Group, we have responded by redesigning how leadership is defined, nurtured, and accelerated across our companies.