65 Years of Building Brands Together with General Mills
Basamh Trading Company (BTC) recently had the privilege of hosting the General Mills leadership team at our headquarters in Jeddah, as we marked an important milestone of 65 years of partnership between Basamh Group and General Mills in the Saudi market.
Building a Leadership Engine for Basamh Group’s Next Chapter
The evolving FMCG landscape demands leaders who are adaptable, strategic, and deeply connected to customer and market reality. At Basamh Group, we have responded by redesigning how leadership is defined, nurtured, and accelerated across our companies.
Thokoman Foods Launches Negotiations Academy
Thokoman Foods has launched its Negotiations Academy in partnership with global experts Soufyen Ammar and Badr Zemmama, reinforcing its commitment to building world-class commercial capabilities.
Small Size, Big Growth With the 125g Tub Advantage
At Thokoman Foods, growth is about meaningful connections. Our new 125g Peanut Butter tub brings affordability and access to South Africa’s vibrant informal economy. By supporting Spaza shops, trusted community hubs, we become part of daily life. This launch is more than expansion, it’s about trust, loyalty, and laying the foundation for sustainable growth at the grassroots.