Building a Leadership Engine for Basamh Group’s Next Chapter
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Building a Leadership Engine for Basamh Group’s Next Chapter
By Adil Alsalmi | 06/12/2025

The evolving FMCG landscape demands leaders who are adaptable, strategic, and deeply connected to customer and market reality. At Basamh Group, we have responded by redesigning how leadership is defined, nurtured, and accelerated across our companies. Our Leadership Framework now serves as the backbone of our talent and performance strategy, ensuring alignment between leadership behaviors and the business drivers that shape our future.

To bring this framework to life, we have introduced tiered leadership programs built in collaboration with world-class partners such as Emeritus and HEC-Paris. These partnerships ensure our leaders receive the most advanced thinking, globally benchmarked practices, and business-relevant tools available in the market.

The Emerging Leadership Development Program strengthens foundational leadership skills. The Transforming Leadership Development Program elevates mid-level leaders through Leadership agility, Innovation and AI enablement. Our Strategic Leadership Development track sharpens enterprise leadership, strategic foresight, and organizational influence, preparing senior leaders to drive long-term value creation.

Our programs are not only theoretical. Action Learning Projects embed learning into real business execution, addressing challenges across consumer channels, digital acceleration, supply chain optimization, and cultural integration. Our leaders will also be coached by executive coaches who will guide them through their business challenges and opportunities.

Together, these efforts represent a leadership engine powering Basamh Group’s next chapter, an engine built on focus, capability building, and global partnership. As we continue investing in our people, we are shaping a leadership bench ready to guide the Group with confidence, agility, and ambition.