GCS joined the Time Out Riyadh Awards with a clear objective: to be present where Saudi Arabia’s foodservice industry is growing, where our customers and partners come together, and where our portfolio can create the most relevant value.

As Riyadh continues to develop into one of the Kingdom’s most dynamic F&B markets, the event brought together restaurant owners, chefs, operators, and industry decision-makers shaping the future of dining. For GCS, this made it a natural platform to engage directly with the people we serve and demonstrate how our products can support their businesses.

Rather than focusing on traditional brand visibility, GCS created an experience around the practical potential of its portfolio. Through an Italian-inspired activation, guests explored appetizers and desserts developed using GCS products, demonstrating their versatility and how familiar ingredients can be translated into creative, commercially relevant menu applications.

This connection was reinforced through GCS’s association with the Best Italian Restaurant and Best Pizzeria award categories; the two segments where our portfolio has strong relevance and where we continue to see opportunity for growth.

More importantly, the evening created meaningful conversations with existing and potential customers, strengthened relationships across the F&B community, and generated qualified business opportunities for further development.

For GCS, being part of the Time Out Riyadh Awards was ultimately about relevance where we become closer to the market, closer to our customers, and closer to the occasions where our products can create real value.

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