In the 2025 Ipsos Most Influential Brands ranking for Saudi Arabia, Goody emerged as one of the biggest movers rising from #50 to #34.

This achievement goes beyond a number; it’s a reflection of a brand deeply connected to the evolving needs of its consumers. Goody’s growth is rooted in its ability to stay attuned to everyday lives by listening intently, innovating with purpose, and creating food experiences that bring people together.

At Basamh Group, we view this progress as a testament to the power of intentional brand building, where insight drives decisions, trust builds loyalty, and impact is measured by relevance and resonance. Behind this journey is the dedication of the GoodyCo team, whose commitment to excellence, curiosity, and continuous learning fuels the brand’s momentum.

We’re proud not only of what GoodyCo has achieved, but how it was achieved with humility, discipline, and a deep sense of responsibility. Congratulations to everyone at GoodyCo! This recognition is more than well-earned, it’s a reminder that when we lead with purpose, the results speak for themselves.