Innovation with Purpose
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Innovation with Purpose
By By Samerah Nassier | 27/12/2024

At GoodyCo, innovation never pauses. We’re constantly exploring new ideas, listening to consumers, and re-imagining everyday favorites with always with one goal in mind: creating products that genuinely make life easier, tastier, and more enjoyable.

In the last quarter alone, we introduced 41 new SKUs, including 25 completely new products, all shaped around real consumer needs: healthier choices, easier meal prep, and flavors that fit today’s evolving tastes. From Goody Natural Peanut Butter and Goody Pesto Sauce, to Cofique Iced Coffee Sugar Free (Double Shot), Treva Peanut Butter, Goody Peanut Butter with Cinnamon, and Libby’s CVF, each innovation reflects our commitment to quality, relevance, and everyday practicality.

Behind these launches is a simple philosophy: listen carefully, respond quickly, and never compromise on standards. This same approach enabled us to bring 105 new SKUs to market across the year, with faster timelines and stronger discipline, so shoppers can discover fresher, smarter ideas sooner.

We’re grateful for the trust consumers place in our brands. As we step into 2026, our promise remains the same, which is to continue creating products that add value to everyday moments, strengthen our presence across kitchens, and stay closely connected to what families truly need and enjoy.