At SFS, we believe that powerful partnerships are built on shared values, quality, and purpose. That’s why we’re proud to spotlight our growing collaboration with Farm Frites, a global leader in high-quality potato products.

Founded in 1971 as an independent family business, Farm Frites has remained rooted in its passion for agriculture and innovation. Today, the company grows over 1.5 million tons of potatoes each year, supported by five state-of-the-art manufacturing facilities across the globe. Their products serve chefs, foodservice professionals, and consumers in over 100 countries making them a trusted name in kitchens worldwide.

In line with our mission to bring best-in-class brands closer to the culinary community, SFS partnered with Farm Frites to launch a roadshow across the Central, Eastern, and Western regions of the Kingdom. The roadshow was designed to connect directly with chefs, showcase Farm Frites’ versatile range of products, and bring their brand purpose to life.

With over 200 attendees, including chefs, operators, and key foodservice partners, the events offered a vibrant platform to experience the taste, quality, and consistency that define Farm Frites. It was more than just a product showcase, it was a celebration of innovation, collaboration, and the people behind great food.

We look forward to building on this momentum and continuing our journey with Farm Frites serving excellence, together.

Watch the SFS & Farm Frites roadshow highlights

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