SFS is delighted to announce the appointment of Hussain Redwan as its new Managing Director. With a wealth of experience spanning over 18 years in the Food Services, FMCG, and retail sectors, Hussain brings a depth of expertise that is set to shape the future of our company.

Known for his exceptional strategic and commercial acumen, Hussain's background includes a strong focus on general management, sales operations, portfolio development, and route-to-market strategy. This extensive experience provides him with a unique perspective on how to navigate the market and unlock new growth opportunities for SFS.

Beyond his impressive professional skills, Hussain embodies a collaborative, people-first leadership style. This approach aligns closely with Basamh Group’s core values and vision, reinforcing our commitment to building a culture of trust and empowerment. His leadership will be instrumental in guiding our teams and strengthening our partnerships across the industry.

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