SFS has expanded its portfolio through a new partnership with St Michel Biscuiterie Familiale, one of France’s most established names in cakes, biscuits, and pastries.

With more than 120 years of baking heritage, St Michel is known for combining traditional French quality with products designed for today’s foodservice needs. Its professional range includes convenient heat-and-serve solutions that offer consistency and ease of preparation, while still giving chefs the flexibility to add their own finishing touch.

The partnership reflects SFS’s continued focus on bringing relevant, high-quality solutions to customers across Saudi Arabia. By adding St Michel to its portfolio, SFS is creating new possibilities for hotels, restaurants, cafés, catering businesses, and other foodservice partners looking to deliver memorable experiences to their customers.

Beyond introducing a recognized international brand, the partnership strengthens SFS’s ability to respond to evolving customer needs with practical, differentiated solutions. It is another step in SFS’s journey to broaden its offering, build stronger partnerships, and bring more choice and value to the Saudi foodservice market.

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