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- Thokoman Food Launches Treats for Pets
At Thokoman Foods, innovation and sustainability go hand in hand. Our journey began with a shared goal: to find a way to repurpose peanut waste, skins, dust, and paste, into a unique and beneficial product for pets. Our multifunctional team, comprising marketing, R&D, production, and maintenance, worked collaboratively to create a delicious and nutritious treat for cats and dogs.
With more than 33 million household in South Africa owning pets, and the global pet market rapidly expanding, we recognized a golden opportunity. Pets, much like humans, enjoy frequent snacks, eight times a day on average, compared to the typical human snack frequency of three to five times. This insight led us to explore a solution that would not only reduce food waste but also cater to the growing demand for pet treats.
Our product is set to launch in Q2 2025, with six SKUs, including biscuits and pet peanut butter. These treats will be completely sugar-free and naturally gluten-free, packed with health benefits such as better fur and improved digestion. By turning peanut waste into tasty and healthy treats, we are offering a product that benefits pets and the environment.
As we expand our reach beyond South Africa, we are proud to introduce a sustainable, innovative option for pet owners who care about the health of their furry companions, and the planet. Through teamwork and ingenuity, Thokoman Foods is redefining what’s possible in the pet treat industry.
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