As part of our ongoing efforts to strengthen our portfolio and remain relevant to evolving consumer needs, Thokoman Foods is introducing a new Peanut Butter format: Thokoman Squeezy. 

This launch reflects a deliberate shift beyond product quality into format innovation. While peanut butter remains a well-established category, consumption behaviors are changing. There is a growing preference for convenience, portion control, and ease of use, particularly among younger consumers, families with children, and on-the-go occasions. 

Thokoman Squeezy is designed to respond to these needs. The format simplifies usage, reduces mess, and enables more versatile consumption moments, from quick breakfasts to lunchboxes and snacking. It also opens opportunities in channels and occasions where traditional jars are less practical. 

From a portfolio perspective, this allows us to expand the role of peanut butter beyond a pantry staple into a more accessible, everyday product. It supports our ambition to drive frequency, penetrate new usage occasions, and strengthen relevance across different consumer segments. This is a focused step in how we continue to evolve our offering, not just through what we produce, but how it fits into people’s lives.