Dedicated Team to Serve Key Customers in the Saudi Arabia Foodservice Industry

SFS is proud to announce the launch of its new division, SFS Services, which is exclusively dedicated to managing large key customers within the Saudi Arabia Foodservice industry. This innovative service acts as a single point of contact for these customers, addressing all their product needs and efficiently managing the entire supply chain. This includes demand and supply planning, sourcing and procurement, as well as warehousing and logistics.

In a significant milestone, SFS has signed an agreement with Tim Hortons to serve as their 4PL Service Provider in Saudi Arabia. Under this agreement, SFS will manage more than 190 SKUs from 55 suppliers and manufacturers, both globally and locally, and will cover more than 155 outlets across the Kingdom. This comprehensive service is scheduled to commence in early 2025.

SFS is committed to delivering the right service levels to ensure that Tim Hortons can fulfill their promise of providing an exceptional customer experience. This partnership underscores SFS's dedication to excellence and its capability to handle the complexities of the foodservice supply chain, thereby supporting the growth and success of its valued customers.