Basamh Group has launched Sphere, a strategic enterprise platform designed to elevate how we use data, analytics, and artificial intelligence to enable better, faster decision-making across the Group. 

Built on a modern data lakehouse architecture, Sphere integrates data across our operations including sales, supply chain, finance, logistics, and people operations into one unified and trusted source of truth. This ensures greater accuracy, consistency, and real-time visibility across the business. By combining advanced analytics with AI-driven insights, Sphere strengthens our ability to anticipate trends, respond with agility, and make informed decisions with confidence. 

Sphere is a key step in our digital transformation journey, reinforcing our ambition to become an AI-first FMCG organization that creates greater value through smarter decisions, stronger partnerships, and more reliable execution.