At Basamh Group, we believe in embracing innovation that empowers our people and enhances the way we serve our customers. SFS, our HORECA distribution company, launches the SFS CRM project, marking a significant milestone in our digital transformation journey. It aims to reimagines how we manage customer relationships and streamline our operations.

By integrating Salesforce CRM with our existing systems, we are enabling faster order processing, improved customer service, and a more seamless experience for our sales teams, service agents, and customers across the Kingdom.

This strategic initiative is more than a technology upgrade, it’s a commitment to operational excellence, cross-functional collaboration, and future-ready solutions. With every step forward, the SFS CRM project is laying the foundation for stronger connections, smarter decisions, and sustainable growth. It promises to significantly elevate our service standards and create lasting value for both our team and customers.

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